Building on Unilever’s Clean Future strategy, through which we are investing €1 billion over ten years to change the way our cleaning products are created, manufactured and packaged, the re-engineered capsules contain powerful biodegradable active ingredients, 65% of which are derived from plant sources. And the packaging is kinder to the planet too.

For the first time ever, DIG’s capsules will be sold in a plastic-free, fully recyclable cardboard box, a move set to save around 6,000 tonnes of plastic per year, the equivalent in weight to 500 double-decker buses.

Half the cardboard is recycled, the rest is from Forest Stewardship Council-certified forests, in line with our commitments to reduce plastic packaging and achieve a deforestation-free supply chain. The innovative box, designed in partnership with Graphic Packaging International, is built to lock out moisture even more effectively than current plastic packaging to prevent capsules from sticking together. It’s also easier to open and close, yet it’s also child-safe and fully recyclable.